In Europe, Ford is going through a difficult period. To remedy this, the American has just announced drastic measures that will lead to the elimination of 12,000 jobs. But the proposed product portfolio will also be reworked.
The only major American manufacturer still well established in Europe, Ford experiences the same difficulties as his compatriots. But he intends to return to profitability on our continent quickly, even if it means using the big means. The number of factories must indeed increase from 24 to 18 by the end of 2020: besides the site of Blanquefort in France, which has already been talked about for many months, an engine manufacturer in Wales and three Russian factories should be closed, while the Kechnec site in Slovakia is to be resold to the equipment supplier Magna.
A radical reduction of staff
Add staff reductions to the channels in Valencia, Spain, or Saarlouis, Germany, as well as marketing, sales or management, and Ford is expected to lose 12,000 employees in Europe.
Even if priority is given to voluntary departures, the austerity cure is radical: today, the American group employs 65,000 people on our continent.
Unprecedented and other models removed
To return to interesting margins, the brand at the Oval does however not only rely on these measures. It will also remove some unprofitable models, starting with the C-Max and Ka + this year. While launching various novelties. In addition to the small Puma revealed this week, two other SUV unpublished and manufactured in Europe must land in the next five years, knowing that each of the proposed ranges will also have at least one electrified version . As for models imported from elsewhere, Ford would like to triple their sales by 2024 , thanks to the arrival of a 100% electric SUV inspired by the sport Mustang.